02262cam a22004457a 4500 6264 6264 BJBSDDR 20230404125850.0 ta 100908s2010 enka b 001 0 eng 9780745646084 9780745646091 (pbk.) 0745646093 0745646085 16450509 (OCoLC)ocn315134647 UKM UKM spa spa ukblcatcopy lccopycat n-us--- JA 85.2 S644p 2010 324.730973 Smith, Craig Allen, 1949- Presidential campaign communication : the quest for the White House / Craig Allen Smith. Cambridge ; Malden, MA : Polity Press, c2010. ix, 278 p. : ill. ; 25 cm. Includes bibliographical references (p. 265-273) and index. Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III, 20150300 Comunicación en política Estados Unidos. 1972 Campañas políticas 287 Presidentes Elecciones Estados Unidos 3567 Communication in politics United States. Political campaigns United States. Presidents United States Election. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1013/2010282288-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1013/2010282288-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1013/2010282288-t.html lcc BK JaaM 0 0 0 0 CS BJB BJB CS 2023-04-04 0 JA 85.2 S644p 2010 00000105712 2018-10-23 00:00:00 1 2018-10-23 BK