the quest for the White House Smith, Craig Allen 1949- creator text bibliography enk Cambridge Malden, MA Polity Press c2010 2010 monographic eng spa

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ix, 278 p. : ill. ; 25 cm. Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III, Craig Allen Smith. Includes bibliographical references (p. 265-273) and index. n-us--- 20150300 Comunicación en política Estados Unidos Campañas políticas Presidentes Elecciones Estados Unidos Communication in politics United States Political campaigns United States Presidents United States Election JA 85.2 S644p 2010 324.730973 9780745646084 9780745646091 (pbk.) 0745646093 0745646085 http://www.loc.gov/catdir/enhancements/fy1013/2010282288-b.html http://www.loc.gov/catdir/enhancements/fy1013/2010282288-d.html http://www.loc.gov/catdir/enhancements/fy1013/2010282288-t.html http://www.loc.gov/catdir/enhancements/fy1013/2010282288-b.html http://www.loc.gov/catdir/enhancements/fy1013/2010282288-d.html http://www.loc.gov/catdir/enhancements/fy1013/2010282288-t.html UKM 100908 20230404125850.0 spa