03900cam a2200493 a 4500 17756393 BJBSDDR 20251028132105.0 a|||||r|||| 00| 0 ta 130529s2013 paua b 101 0 eng c 2013020963 9780812222906 0812222903 17756393 PU/DLC PU DLC eng eng pcc n-us--- JK 526 E38 2013 324.973/0932 Electing the president, 2012 : the insiders' view / edited by Kathleen Hall Jamieson. 1st ed. Philadelphia : University of Pennsylvania Press, c2013. 245 pages : illustrations ; 23 cm. + 1 DVD (4 3/4 in.) text txt rdacontent unmediated n rdamedia volume nc rdacarrier Digest of a daylong discussion among top strategists from the Romney and Obama campaigns that took place at the Annenberg Public Policy Center in Philadelphia on December 6, 2012. Includes bibliographical references and index. Introduction 2012 Presidential Campaign Timeline 1. Election Overview 2. Campaigns and the Press 3. Looking Back, Looking Forward 4. Debate Strategy and Effects 5. Vice Presidential Selection 6. Advertising 7. Polling Index "President Barack Obama decisively won reelection to a second term, garnering the popular vote as well as 332 electoral votes to the challenger's 206, but the course of presidential campaigning never did run smooth. Despite a slowly rising stock market and falling unemployment rate, the economic recession provided the Romney campaign with rich opportunities for criticism of Obama's first term. Obama's team countered negative advertising with its own program to discredit Romney's platform, building on the microtargeting techniques from 2008. A surge in social media promotion and fact-checking change the tenor of campaign reportage for better and for worse. On December 6, 2012, prominent members of President Obama's election staff (including David Axelrod, Joel Benenson, Stephanie Cutter, Anita Dunn, and Jim Margolis) met with notable members of the Romney campaign (including Eric Fehrnstrom, Kevin Madden, Beth Myers, Neil Newhouse, and Stuart Stevens) for a debriefing of this tumultuous election cycle. Each team made a formal presentation about how it prepared for and responded to the events of the election, describing the members' strategies and perceptions at different points of the campaign and interrogating the opposing party's team about its tactics. In this book, Kathleen Hall Jamieson provides an overview and an edited transcript of the all-day event, along with a timeline of election year milestones. A DVD featuring select video of the proceedings is included. [This book] offers a detailed look into the internal machinery of a presidential campaign and insight into the principles that drive outcomes in a democratic election"--Back cover Presidents United States Election 2012 Congresses. Presidentes Estados Unidos Elecciones 2012 Congresos, conferencias, etc. 7197 Political campaigns United States Case studies Congresses. Campañas políticas Estados Unidos Congresos, conferencias, etc. 285 Conference papers and proceedings. lcgft https://id.loc.gov/authorities/genreForms/gf2014026068 Jamieson, Kathleen Hall, 1946- 6605 editor Annenberg Public Policy Center of the University of Pennsylvania 45518 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 6314 6314 0 0 lcc 0 0 CS BJB BJB CS 2023-04-04 0 JK 526 E38 2013 00000110120 2018-10-23 00:00:00 1 2018-10-23 BK