the insiders' view Jamieson, Kathleen Hall 1946- editor Annenberg Public Policy Center of the University of Pennsylvania text bibliography conference publication Conference papers and proceedings. pau Philadelphia University of Pennsylvania Press c2013 2013 1st ed. monographic eng

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245 pages : illustrations ; 23 cm. + 1 DVD (4 3/4 in.) "President Barack Obama decisively won reelection to a second term, garnering the popular vote as well as 332 electoral votes to the challenger's 206, but the course of presidential campaigning never did run smooth. Despite a slowly rising stock market and falling unemployment rate, the economic recession provided the Romney campaign with rich opportunities for criticism of Obama's first term. Obama's team countered negative advertising with its own program to discredit Romney's platform, building on the microtargeting techniques from 2008. A surge in social media promotion and fact-checking change the tenor of campaign reportage for better and for worse. On December 6, 2012, prominent members of President Obama's election staff (including David Axelrod, Joel Benenson, Stephanie Cutter, Anita Dunn, and Jim Margolis) met with notable members of the Romney campaign (including Eric Fehrnstrom, Kevin Madden, Beth Myers, Neil Newhouse, and Stuart Stevens) for a debriefing of this tumultuous election cycle. Each team made a formal presentation about how it prepared for and responded to the events of the election, describing the members' strategies and perceptions at different points of the campaign and interrogating the opposing party's team about its tactics. In this book, Kathleen Hall Jamieson provides an overview and an edited transcript of the all-day event, along with a timeline of election year milestones. A DVD featuring select video of the proceedings is included. [This book] offers a detailed look into the internal machinery of a presidential campaign and insight into the principles that drive outcomes in a democratic election"--Back cover Introduction 2012 Presidential Campaign Timeline 1. Election Overview 2. Campaigns and the Press 3. Looking Back, Looking Forward 4. Debate Strategy and Effects 5. Vice Presidential Selection 6. Advertising 7. Polling Index edited by Kathleen Hall Jamieson. Digest of a daylong discussion among top strategists from the Romney and Obama campaigns that took place at the Annenberg Public Policy Center in Philadelphia on December 6, 2012. Includes bibliographical references and index. n-us--- Presidents United States Election 2012 Congresses Presidentes Estados Unidos Elecciones 2012 Congresos, conferencias, etc Political campaigns United States Case studies Congresses Campañas políticas Estados Unidos Congresos, conferencias, etc JK 526 E38 2013 324.973/0932 9780812222906 0812222903 2013020963 PU/DLC 130529 20251028132105.0 17756393 eng