Strategy
process, content, context ; an international perspective
Wit, Bob de.
creator
Meyer, Ron
1962-
text
bibliography
enk
Andover, Hampshire
Cengage Learning
2010
4th ed.
monographic
eng
xxiv, 975 p. ill. ; 26 cm.
In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. The authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true stategic thinkers.
Bob de Wit, Ron Meyer.
Previous ed.: London: Thomson, 2004.
Includes bibliographical references and index.
Strategic planning
Strategic planning
Case studies
Business and Management
HD
W819s 2010
658.4012
9781408019023 (pbk.)
1408019027 (pbk.)
UKM
100204
20230410123709.0
102150