TY  - BOOK
AU  - Zemsky,Robert M.
AU  - Wegner,Gregory R.
AU  - Massy,William F.
TI  - Remaking the American university: market-smart and mission-centered 
SN  - 0813536243 (hardcover : alk. paper)
AV  - LA 227.4 Z53r 2005
U1  - 378.73 
PY  - 2005///
CY  - New Brunswick, N.J.
PB  - Rutgers University Press
KW  - Education, Higher
KW  - Aims and objectives
KW  - United States
KW  - Economic aspects
KW  - Educational change
KW  - Educación superior
KW  - Fines y objetivos
KW  - Estados Unidos
KW  - Educación Superior
KW  - Aspectos económicos
KW  - Cambio educativo
N1  - Includes bibliographical references and index; Introduction: the diminishing of public purpose -- The lattice and the ratchet -- The admissions arms race -- On being mission centered and market smart -- To publish and perish -- A value proposition -- Thwarted innovation -- Who owns teaching? -- Making educational quality job one -- Not good enough -- Crafting a public agenda -- Dancing with change
N2  - Remaking the American University' provides analysis of the ways market forces have shaped and distorted the behaviours, purposes, and ultimately the missions of universities and colleges over the past half-century
UR  - http://www.loc.gov/catdir/toc/ecip053/2004025321.html
UR  - http://edrev.asu.edu/essays/v9n3index.html
UR  - http://site.ebrary.com/lib/stanford/Doc?id=10150140
ER  -