TY - BOOK AU - Jones,W.Paul AU - Kottler,Jeffrey A. TI - Understanding research: becoming a competent and critical consumer SN - 0131198440 AV - LB 2326.3 J76u 2006 U1 - 378.1 PY - 2006/// CY - Upper Saddle River, N.J. PB - Pearson Merrill Prentice Hall KW - Research KW - Study and teaching (Higher) KW - Reading comprehension KW - Critical thinking N1 - Includes bibliographical references (p. 217-218) and index; What is research and why should you care? -- What is the question and why is it important? Evaluating the introduction of a research report -- Who answered the question? Evaluating the procedures and instrumentations ER -