<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Write to sell</title>
    <subTitle>the ultimate guide to great copywriting</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Maslen, Andy</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">enk</placeTerm>
    </place>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>Marshall Cavendish</publisher>
    <dateIssued>2009</dateIssued>
    <edition>New edition</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>191 pages ;  20 cm</extent>
  </physicalDescription>
  <abstract>Andy Maslen presents this concise and practical guide to creating words and copy that will help you to sell. Aimed at anyone from small and large companies who needs to write sales copy, this title is packed with simple techniques that will yield instant improvements for the reader</abstract>
  <note type="statement of responsibility">Andy Maslen.</note>
  <note>Previous ed.: London: Cyan/Marshall Cavendish Business, 2007.</note>
  <note>Includes bibliographical references.</note>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <subject>
    <topic>Ventas</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Sales letters</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business writing</topic>
  </subject>
  <subject>
    <topic>Escritos de negocios</topic>
  </subject>
  <subject>
    <topic>Negocios</topic>
    <topic>Administración</topic>
  </subject>
  <subject>
    <topic>Correspondencia comercial</topic>
  </subject>
  <subject>
    <topic>Redacción de informes comerciales</topic>
  </subject>
  <classification authority="lcc">HF 5718 M397w 2009</classification>
  <classification authority="ddc">808.066658</classification>
  <identifier type="isbn">9780462099750 (pbk.)</identifier>
  <identifier type="isbn">046209975X (pbk.)</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">UKM</recordContentSource>
    <recordCreationDate encoding="marc">090525</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240619164124.0</recordChangeDate>
    <recordIdentifier source="BJBSDDR">77976</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
