TY  - BOOK
AU  - Maslen,Andy
TI  - Write to sell: the ultimate guide to great copywriting 
SN  - 9780462099750 (pbk.)
AV  - HF 5718 M397w 2009
U1  - 808.066658 
PY  - 2009///
CY  - London
PB  - Marshall Cavendish
KW  - Selling
KW  - Ventas
KW  - Sales letters
KW  - Business writing
KW  - Escritos de negocios
KW  - Negocios
KW  - Administración
KW  - Correspondencia comercial
KW  - Redacción de informes comerciales
N1  - Previous ed.: London: Cyan/Marshall Cavendish Business, 2007; Includes bibliographical references
N2  - Andy Maslen presents this concise and practical guide to creating words and copy that will help you to sell. Aimed at anyone from small and large companies who needs to write sales copy, this title is packed with simple techniques that will yield instant improvements for the reader
ER  -