The manifesto for the digital music revolution Kusek, David 1955- creator Leonhard, Gerd 1961- Lindsay, Susan Gedutis 1969- text mau Boston Berklee Press c2005 2005 monographic eng

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xi, 193 p. ; 21 cm. Music like water : the future of music is mobile, diverse, and ubiquitous -- A digital music primer -- Music today -- The ubiquity of water -- Utilities -- Music : a product or service? -- Wild card : the universal mobile device (UMD) -- 2. Our top-10 truths of the music business -- 3. Futurizing some popular music industry myths -- 4. The future of music marketing and promotion -- Traditional radio : the death of the DJ -- Internet radio and podcasting : the infinite array of choices -- Satellite radio : the return of the DJ -- Music television : what a lovely ride it was -- Sponsorship : the lure of cool -- Direct marketing : knowing your customers -- Video games : targeting players with new music -- Cell phones and wireless : direct marketing on steroids -- Marketing lessons from the porn business -- 5. The future of music distribution and acquisition -- The demise of the CD -- The end of the replacement cycle -- The changing face of music retail -- The future of music retailing -- What not to do : the criminalization of file-sharing -- 6. The digital kids and the changing marketplace -- The ’net generation’ -- File-sharing -- Too much money -- Mixed messages : have your cake and eat it? -- Oldies but goldies -- Music companies must embrace the digital future -- 7. A new music economy -- Long time gone : a perfectly broken system -- Pennies from heaven -- Independent labels -- Live performance and touring merchandising -- Mixtapes, MP3 Blogs, and file-sharing -- CD pricing -- Singles pricing -- Compensation -- Music like water : why can’t file-sharing be a winner for everybody? -- New operating mantras -- New licensing approaches -- A digital utility license for media companies -- A new type of music company -- 8. How technology will rewire the music business -- Historical perspectives -- Technology in the hands of artists -- The ravages of free -- The digital chastity belt -- Honey vs. the stick -- Music recommendation music recognition -- Digital A&R empowerment -- Upgradeable music : try-and-buy models -- Integrated music experiences -- 9. Mega trends that will impact the future of music -- The accelerating pace and scope of diversity -- The changing paradigms of work and leisure -- The unobtrusive expansion of technology -- The overload of information and media -- The surveillance society and concerns of privacy -- Heart over brain -- 10. Onto the futu David Kusek, Gerd Leonhard ; edited by Susan Gedutis Lindsay. Includes index. Music trade Sound recording industry Industria de la música Industria de la música Clasificación ML 3790 K97f 2005 381.4578 0876390599 9780876390597 DKDLA 091207 20230410124113.0 102874 dan