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    <subfield code="a">Looking closer</subfield>
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    <subfield code="p">Critical writings on graphic design /</subfield>
    <subfield code="c">edited by Michael Bierut, William Drenttel, and Steven Heller.</subfield>
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    <subfield code="c">2002.</subfield>
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    <subfield code="a">xi, 291 p. ;</subfield>
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    <subfield code="a">Includes bibliographical references and index.</subfield>
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    <subfield code="a">TABLE OF CONTENTS --  Introduction / Steven Heller --  To the barricades --  First things first manifesto 2000 --  First things first, a brief history / Rick Poynor --  First things first: now more than ever / Matt Soar --  Just say no, quietly / Monika Parrinder --  Can designers save the world? (And should they try?) / Nico Macdonald --  The people v. the corporate cool machine / Kalle Lasn --  A manifesto with ten footnotes / Michael Bierut --  A new kind of dialogue / Andrew Howard --  The spectacle: a reevaluation of the situationist thesis / Veronique Vienne --  On FTF / Loretta Staples --  Culture agents --  Why Johnny can't dissent / Thomas Frank --  Culture agents / Max Bruinsma --  The case for brands / The Economist --  Truth in advertising / Naomi Klein --  Sustainable consumerism / Chris Riley --  Don't let the buggers grind you down! / Ken Garland --  Saving advertising / Jelly Helm --  Saving Jelly / Michael Rock --  Reading at the breakfast table / Natalia Ilyin --  Manifestos --  Me, the undersigned / Jessica Helfand --  An incomplete manifesto for growth / Bruce Mau --  Fuck committees (I believe in lunatics) / Tibor Kalman --  The vow of chastity / First-year students at Central St. Martins College of Art and Design, London --  Critical languages --  The time for being against / Rick Poynor --  Theory is a good idea / Matt Soar --  That was then, and this is now: but what is next? / Lorraine Wild --  What happens when the edges dissolve? / Loretta Staples --  The trouble with type / Rudy VanderLans --  Is it better to revive than to deceive? Design and complicity: Herbert Buyer's silent legacy / Sol Sender --  De stijl, new media, and the lessons of geometry / Jessica Helfand --  The critical "languages" of graphic design / Johanna Drucker --  State of the arts --  Graphic design and the next big thing / Rudy VanderLans --  Telling the truth? / Milton Glaser --  Who needs ethics / Tim Rich --  Human dignity and human rights: thoughts on the principles of human-centered design / Richard Buchanan --  A manifesto of inclusivism / Paul J. Nini --  Greasing the wheels of capitalism with style and taste, or, the "professionalization" of American graphic design / Mr. Keedy --  No problem / Julie Lasky --  Terminal terminology / Katherine McCoy --  The hole in art's umbrella / Roy R. Behrens --  Graphic news / John Hockenberry --  Movie titles: much ado about little / Peter Hall --  The name game / Ruth Shalit --  Authorship --  The designer as author / Michael Rock --  Battle of the big books / Rick Poynor --  All hail Mau the magnificent / Robert Fulford --  Half empty / Thomas Frank --  Lost in sound / Rick Poynor --  Meditations --  Getting real / Ralph Caplan --  Least designed and most read / Quentin Newark --  The handwriting is on the wall, but who can read it? / Todd Lief --  Let the buyer beware / Veronique Vienne --  Beige / Andrea Codrington --  The flag waverer / Steven Heller.</subfield>
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    <subfield code="a">This collection of ... essays published from 1997-2000, in professional and general-interest design magazines alike, offers ... critical discussions on the issues and objects of contemporary graphic design. Among the important themes discussed are: both sides of the controversy over the First Things First Manifesto 2000, a call for greater responsiblility in the design profession, the notion of the graphic designer as "auteur, " and the role of graphic design as a force in a growing visual culture. Offering an overview of the evolution of twentieth-century graphic design and design criticism, [this book] focuses in on the many hot-button issues that have emerged in the field.-Back cover</subfield>
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    <subfield code="a">Primera Jornada de Catalogacion.</subfield>
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