@book{72713,
	author = {Dominick, Joseph R.,  and Rivera Ferreiro, Alejandra },
	title = {La dinámica de la comunicación masiva /},
	publisher = {McGraw Hill,},
	year = {c2001.},
	address = {México, D.F. :},
	note = {Tít. orig.: The dynamics of mass communication.}
}