02343cam a2200445Li 4500 102806 20230410124208.0 091118s2005 uika b 001 u eng d (OCoLC)ocn466906016 DKDLA dan DKDLA OCLCQ 1412903718 9781412903714 1412903726 (pbk.) 9781412903721 (pbk.) (OCoLC)466906016 P 90 M478m 2005 302.23 GRAL McQuail, Denis. McQuail's mass communication theory / Denis McQuail. 5. ed. London ; Thousand Oaks, Calif. : Sage Publications, 2005. viii, 616 s. : ill. ; 24 cm. Includes bibliographical references (p. [571]-608) and indexes. 1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication. Medios de comunicación de masas. Comunicación. Sociedad de la información. Medios de comunicación de masas$x Aspectos sociales. Primera Jornada de Catalogacion. Mass media. Communicatiewetenschap. Massacommunicatie. McQuail, Denis. Table of contents http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html lcc bk C0 DRFGD nc 72889 72889 0 0 lcc 0 0 HU BJB BJB HU 2023-04-10 1 0 P 90 M478m 2005 00000094899 2018-10-25 00:00:00 1 2018-10-25 bk