McQuail, Denis. creator McQuail, Denis. text bibliography uik London Thousand Oaks, Calif Sage Publications 2005 5. ed. monographic eng

print

viii, 616 s. : ill. ; 24 cm. 1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication. Denis McQuail. Includes bibliographical references (p. [571]-608) and indexes. Medios de comunicación de masas Comunicación Sociedad de la información Medios de comunicación de masas$x Aspectos sociales Primera Jornada de Catalogacion Mass media Communicatiewetenschap Massacommunicatie P 90 M478m 2005 302.23 1412903718 9781412903714 1412903726 (pbk.) 9781412903721 (pbk.) http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html DKDLA 091118 20230410124208.0 102806 dan