TY  - BOOK
AU  - McQuail,Denis
AU  - McQuail,Denis
TI  - McQuail's mass communication theory
SN  - 1412903718
AV  - P 90 M478m 2005
PY  - 2005///
CY  - London, Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Medios de comunicación de masas
KW  - Comunicación
KW  - Sociedad de la información
KW  - Medios de comunicación de masas$x Aspectos sociales
KW  - Primera Jornada de Catalogacion
KW  - Mass media
KW  - Communicatiewetenschap
KW  - Massacommunicatie
N1  - Includes bibliographical references (p. [571]-608) and indexes; 1. Introduction to the book --  2. The rise of mass media --  3. Concepts and models for mass communication --  4. Theory of media and theory of society --  5. Mass communication and culture --  6. New media --  new theory? --  7. Normative theory of media and society --  8. Media structure and performance : principles and accountability --  9. Media economics and governance --  10. Global mass communication --  11. The media organization : pressures and demands --  12. The production of media culture --  13. Media content : issues, concepts and methods of analysis --  14. Media genres and texts --  15. Audience theory and research traditions --  16. Audience formation and experience --  17. Processes and models of media effects --  18. Social-cultural effects --  19. News, public opinion and political communication --  20. Epilogue : the future of mass communication
UR  - http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html
ER  -