McLuhan, Marshall, 1911-1980. Understanding media : the extensions of man / by Marshall McLuhan ; edited by W. Terrence Gordon. - Critical ed. - Corte Madera, CA : Gingko Press, 2003. - xxi, 611 p. : ill. ; 20 cm. Includes bibliographical references (p. 569-574) and index. ISBN: 1584230738 9781584230731 Subjects--Topical Terms: Mass media.Medios de comunicación de masas LC Class. No.: P 90 / M478u 2003 Dewey Class. No.: 302.23