@book{72965,
	author = {Sparks, Glenn Grayson.},
	title = {Media effects research :},
	publisher = {Wadsworth,},
	year = {c2010.},
	address = {Boston, MA :},
	edition = {3rd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1104/2008940347-b.html}
}