Sparks, Glenn Grayson. <br/><br/>
Media effects research :  a basic overivew / 
Glenn G. Sparks. 
 - 3rd ed. 
 - Boston, MA :  Wadsworth,  c2010. 
 - xix, 265 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780495567851 (pbk.) 049556785X 
<br/><br/><label>LCCN: </label>2008940347 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects.<br/>Mass media--Research--Methodology.<br/>Medios de comunicación de masas.
<br/><br/><label>LC Class. No.: </label>P 90  / S736m 2010 
<br/><br/><label>Dewey Class. No.: </label>302.23