<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01224cam a22003374a 4500</leader>
  <controlfield tag="001">109295</controlfield>
  <controlfield tag="005">20230410124210.0</controlfield>
  <controlfield tag="008">081024s2010    mau      b    001 0 eng  </controlfield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">15497769</subfield>
  </datafield>
  <datafield tag="925" ind1="0" ind2=" ">
    <subfield code="a">acquire</subfield>
    <subfield code="b">2 shelf copies</subfield>
    <subfield code="x">policy default</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">bk</subfield>
  </datafield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2008940347</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780495567851 (pbk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">049556785X</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="050" ind1="1" ind2="4">
    <subfield code="a">P 90</subfield>
    <subfield code="b">S736m 2010</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">302.23</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Sparks, Glenn Grayson.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Media effects research :</subfield>
    <subfield code="b">a basic overivew /</subfield>
    <subfield code="c">Glenn G. Sparks.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">3rd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Boston, MA :</subfield>
    <subfield code="b">Wadsworth,</subfield>
    <subfield code="c">c2010.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xix, 265 p. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and indexes.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Social aspects.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Research</subfield>
    <subfield code="x">Methodology.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Medios de comunicaci&#xF3;n de masas.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Contributor biographical information</subfield>
    <subfield code="u">http://www.loc.gov/catdir/enhancements/fy1104/2008940347-b.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Publisher description</subfield>
    <subfield code="u">http://www.loc.gov/catdir/enhancements/fy1104/2008940347-d.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Table of contents only</subfield>
    <subfield code="u">http://www.loc.gov/catdir/enhancements/fy1104/2008940347-t.html</subfield>
  </datafield>
  <datafield tag="946" ind1=" " ind2=" ">
    <subfield code="a">YSL</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">72965</subfield>
    <subfield code="d">72965</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">HU</subfield>
    <subfield code="a">BJB</subfield>
    <subfield code="b">BJB</subfield>
    <subfield code="c">HU</subfield>
    <subfield code="d">2023-04-10</subfield>
    <subfield code="h">1</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">P 90 S736m 2010</subfield>
    <subfield code="p">00000102025</subfield>
    <subfield code="r">2018-10-25 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2018-10-25</subfield>
    <subfield code="y">bk</subfield>
  </datafield>
</record>
