Turow, Joseph. <br/><br/>
Media systems in society :  understanding industries, strategies, and power / 
Joseph Turow. 
 - 2nd ed. 
 - New York :  Longman,  c1997. 
 - xvii, 298 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Ch. 1. Mass Media Industries: What Are They? Why Study Them? -- Ch. 2. Power Roles: A Framework for Strategic Thinking -- Ch. 3. A Bit of History: Government, Business, and Mass Media -- Ch. 4. Media Support: Paying the Piper, Calling the Tune -- Ch. 5. Targeting the Audience -- Ch. 6. The Power of the Public -- Ch. 7. The Production Process -- Ch. 8. Coping with Risks of Production -- Ch. 9. U.S. Mass Media in a Global Economy -- Ch. 10. The Challenge of Synergy. 
<br/><br/><label>ISBN: </label>0801317045 9780801317040 
<br/><br/><label>LCCN: </label>96008986  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Medios de comunicación.<br/>Comunicacion.<br/>Massamediaindustrie.<br/>Informatiemaatschappij.<br/>Economische aspecten.<br/>Sociale aspecten.
<br/><br/><label>LC Class. No.: </label>P 90  / T956m 1997 
<br/><br/><label>Dewey Class. No.: </label>302.23