01892cam a2200469 a 4500 83928 20230410124211.0 960514s1997 nyu b 001 0 eng 96008986 (OCoLC)ocm34771992 DLC DLC NLGGC BTCTA YDXCP BAKER UAB 0801317045 9780801317040 NLGGC 172068134 YDXCP 1323960 NZ1 4796889 AU@ 000012371135 (OCoLC)34771992 P 90 T956m 1997 302.23 20 GRAL Turow, Joseph. Media systems in society : understanding industries, strategies, and power / Joseph Turow. 2nd ed. New York : Longman, c1997. xvii, 298 p. ; 24 cm. Includes bibliographical references and index. Ch. 1. Mass Media Industries: What Are They? Why Study Them? -- Ch. 2. Power Roles: A Framework for Strategic Thinking -- Ch. 3. A Bit of History: Government, Business, and Mass Media -- Ch. 4. Media Support: Paying the Piper, Calling the Tune -- Ch. 5. Targeting the Audience -- Ch. 6. The Power of the Public -- Ch. 7. The Production Process -- Ch. 8. Coping with Risks of Production -- Ch. 9. U.S. Mass Media in a Global Economy -- Ch. 10. The Challenge of Synergy. Mass media. Medios de comunicación. Comunicacion. Massamediaindustrie. gtt Informatiemaatschappij. gtt Economische aspecten. gtt Sociale aspecten. gtt Baker and Taylor BTCP 96008986 YBP Library Services YANK 1323960 Baker & Taylor BKTY 82.60 82.60 0801317045 0002861890 active lcc bk AFJ C0 DRFGD 72976 72976 0 0 lcc 0 0 HU BJB BJB HU 2023-04-10 1 0 P 90 T956m 1997 00000075535 2018-10-25 00:00:00 1 2018-10-25 bk