understanding industries, strategies, and power Turow, Joseph. creator text bibliography nyu New York Longman c1997 1997 2nd ed. monographic eng

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xvii, 298 p. ; 24 cm. Ch. 1. Mass Media Industries: What Are They? Why Study Them? -- Ch. 2. Power Roles: A Framework for Strategic Thinking -- Ch. 3. A Bit of History: Government, Business, and Mass Media -- Ch. 4. Media Support: Paying the Piper, Calling the Tune -- Ch. 5. Targeting the Audience -- Ch. 6. The Power of the Public -- Ch. 7. The Production Process -- Ch. 8. Coping with Risks of Production -- Ch. 9. U.S. Mass Media in a Global Economy -- Ch. 10. The Challenge of Synergy. Joseph Turow. Includes bibliographical references and index. Mass media Medios de comunicación Comunicacion Massamediaindustrie Informatiemaatschappij Economische aspecten Sociale aspecten P 90 T956m 1997 302.23 0801317045 9780801317040 96008986 DLC 960514 20230410124211.0 83928