TY  - BOOK
AU  - Turow,Joseph
TI  - Media systems in society: understanding industries, strategies, and power 
SN  - 0801317045
AV  - P 90 T956m 1997
U1  - 302.23 20
PY  - 1997///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Medios de comunicación
KW  - Comunicacion
KW  - Massamediaindustrie
KW  - gtt
KW  - Informatiemaatschappij
KW  - Economische aspecten
KW  - Sociale aspecten
N1  - Includes bibliographical references and index; Ch. 1. Mass Media Industries: What Are They? Why Study Them? -- Ch. 2. Power Roles: A Framework for Strategic Thinking -- Ch. 3. A Bit of History: Government, Business, and Mass Media -- Ch. 4. Media Support: Paying the Piper, Calling the Tune -- Ch. 5. Targeting the Audience -- Ch. 6. The Power of the Public -- Ch. 7. The Production Process -- Ch. 8. Coping with Risks of Production -- Ch. 9. U.S. Mass Media in a Global Economy -- Ch. 10. The Challenge of Synergy
ER  -