Berger, Arthur Asa <br/><br/>
Media analysis techniques / 
Arthur Asa Berger 
 - 2 
 - California :  Sage publications,  1998       
 - xi, 220 p. 
<br/><br/><label>ISBN: </label>0761914536 
<br/><br/><label>LC Class. No.: </label>P 91 B496m 1998