01026nam a2200217   4500003000800000005001700008007000300025008004100028020001500069020001800084040001700102041000800119050002200127100002500149245008400174260004200258300001600300505025300316520020000569650003900769BJBSDDR20230410124212.0ta060907s2002    enk                 enk    a0333658698  a9780333658697  bspacBJBSDDR  aeng14aP 91 bL131m 20021 aLacey, Nick, d1961-10aMedia institutions and audiences :bkey concepts in media studies /cNick Lacey  aBasingstoke : bPalgrave,c2002        axii, 235 p.  aThe Media Business.- Regulation and Censorship.- Media Texts as Commodities.- Marketing and Public Relations.- The Independent and the Alternative.- Approaches to Audiences.- Defining and Persuading Audiences.- Audiences as Citizens.- Bibliography.  aMedia Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. 4aMedios de comunicación de masas