key concepts in media studies Lacey, Nick 1961- creator text enk Basingstoke Palgrave 2002 monographic enk eng

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xii, 235 p. Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The Media Business.- Regulation and Censorship.- Media Texts as Commodities.- Marketing and Public Relations.- The Independent and the Alternative.- Approaches to Audiences.- Defining and Persuading Audiences.- Audiences as Citizens.- Bibliography. Nick Lacey Medios de comunicación de masas P 91 L131m 2002 0333658698 9780333658697 060907 20230410124212.0 spa