00546cam a2200181 i 45000010006000000050017000060080041000230410008000640500021000721000035000932450066001282600039001943000011002336500029002446500036002736500027003097000028003363704820230410124213.0070322b1973    mx a          000 0 spa  0 aspa14aP 91bM478d 19731 aMcLuhan, Marshall,d1911-1980.00aDel clisé al arquetipo /cMarshall Mcluhan y Wilfred Watson  aMéxico :bEditorial Diana,c1973  a270 p. 0aCommunicationxResearch. 0aStereotypes (Social psychology) 0aArchetype (Psychology)1 aWatson, Wilfred,d1911-