01837cam a2200289 4500 3002 20230410124214.0 060907s1998 enk eng 0761915370 funglode3014 0761915370 (pbk. : acid-free paper) DLC DLC DLC P 91.3 B496m 1998 302.23/072 Berger, Arthur Asa, 1933- Media research techniques / Arthur Asa Berger. 2nd ed. Thousand Oaks : Sage Publications, 1998. viii, 175 p. : ill. ; 24 cm. Includes bibliographical references (p. 167-168) and indexes. Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author. Mass media Research Methodology. Medios de comunicación Investigación Metodología Publisher description http://www.loc.gov/catdir/enhancements/fy0656/97045406-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0656/97045406-t.html lcc bk 73094 73094 0 0 lcc 0 0 HU BJB BJB HU 2018-10-25 1 0 P 91.3 B496m 1998 00000002038 2018-10-25 00:00:00 1 2018-10-25 bk