@book{73232,
	author = {Marchand, Philip,  and Postman, Neil, },
	title = {Marshall McLuhan :},
	publisher = {MIT Press,},
	year = {1998.},
	address = {Cambridge, Mass. :},
	edition = {1st MIT Press ed.},
	note = {Originally published: New York : Ticknor & Fields, 1989.}
}