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  <titleInfo>
    <title>McLuhan for beginners</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gordon, W. Terrence</namePart>
    <namePart type="date">1942-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Willmarth, Susan</namePart>
    <role>
      <roleTerm type="text">ilustradora</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Writers and Readers Documentary Comic Book</publisher>
    <dateIssued>1997</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>vii, 152 p. :  ill. ;  23 cm.</extent>
  </physicalDescription>
  <abstract>Marshall McWho?, 1. -- What is so special about Marshall McLuhan?, 2. -- McLuhan's point of view, 11. -- Stepping into McLuhan's bio, 15. -- The mechanical bride, 25. -- Explorations &amp; idea consultants, 26. -- Exploring the Gutenberg galaxy, 28. -- Understanding media, 34. -- Culture is our business = Business is our culture, 101. -- The global village, 103. -- From Cliche to archetype, 107. -- The mechanical bride : Comic strips, 114. -- Kroker's panic encyclopedia, 118. -- Closure : The laws of media, 122. -- Wrapping it up, 133</abstract>
  <note type="statement of responsibility">written by W. Terrence Gordon ; illustrated by Susan Willmarth.</note>
  <subject>
    <name type="personal">
      <namePart>McLuhan, Marshall</namePart>
      <namePart type="date">1911-1980</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media specialists</topic>
    <geographic>Canada</geographic>
    <topic>Biography</topic>
  </subject>
  <subject>
    <topic>Especialistas en medios de comunicación de masas</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
  </subject>
  <subject>
    <topic>Medios de comunicación de masas</topic>
  </subject>
  <classification authority="lcc">P 92.5 G665m 1997</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Writers &amp; readers beginners series ;  82</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">0863162312</identifier>
  <identifier type="isbn">9780863162312 </identifier>
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    <recordCreationDate encoding="marc">060907</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410124218.0</recordChangeDate>
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      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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