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  <titleInfo>
    <title>McLuhan</title>
    <subTitle>escritos esenciales</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>McLuhan</title>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Essential McLuhan.  Español</title>
  </titleInfo>
  <name type="personal">
    <namePart>Zingrone, Frank</namePart>
    <namePart type="date">1933-</namePart>
    <role>
      <roleTerm type="text">compilador</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>McLuhan, Eric</namePart>
    <namePart type="date">1942-2018</namePart>
    <role>
      <roleTerm type="text">compilador</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Basaldúa Silva, Jorge Eduardo</namePart>
    <role>
      <roleTerm type="text">traductor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Macías, Elvira</namePart>
    <role>
      <roleTerm type="text">traductora</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Barcelona</placeTerm>
    </place>
    <publisher>Paidós</publisher>
    <dateIssued>1998</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>492 p. : ill. ; 22 cm.</extent>
  </physicalDescription>
  <tableOfContents>La cultura como negocio --- La imprenta y la revolución eléctrica---  McLuhan oral --- Cultura y arte: figuras y campos.</tableOfContents>
  <note type="statement of responsibility">Eric McLuhan, Frank Zingrone, (compiladores) ; Traducción de Jorge Basaldúa y Elvira Macías.</note>
  <note>Traducido del idioma original: Essential McLuhan.</note>
  <note>Includes bibliographical references( p. [481]-486) and index</note>
  <subject>
    <name type="personal">
      <namePart>McLuhan, Marshall</namePart>
      <namePart type="date">1911-1980</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
  </subject>
  <subject>
    <topic>Medios de comunicación de masas</topic>
    <topic>Aspectos sociales</topic>
  </subject>
  <subject>
    <topic>Comunicación</topic>
  </subject>
  <subject>
    <topic>CES</topic>
  </subject>
  <subject>
    <topic>Colección Enriquillo Sánchez  (CES)</topic>
  </subject>
  <classification authority="lcc">P 92.5 M478 1998</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Paidós Comunicación ; 100</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">8449305322</identifier>
  <identifier type="isbn">9788449305320</identifier>
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    <recordCreationDate encoding="marc">040604</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410124218.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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