01617cam a2200277 4500 1795 20230410130348.0 060907n1996 us eng 0275954595 funglode1803 eng P 95.8 P897ca 1996 324.70973 Shea, Daniel M. Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea Westport, Conn. : Praeger, 1996. xvi, 265 p. ; 24 cm. Praeger series in political communication, 1062-5623 Includes bibliographical references (p. [253]-259) and index. Introduction : The contempory campaign craft, 3. -- The importance of a campaign plan, 17. -- The lay of the land : Undestanding the campaign context, 27. -- The campaign context, 27. -- Demographic research : The theory if aggregate inference, 53. -- Prior electoral targeting, 71. -- Opposition research : Let's look at the record, 91. -- Strategic thinking, 121. -- How to become a wise consumer of campaign polling, 121. -- Developing a campaign theme, 147. -- Devising a campaign strategy, 157. -- Voter contact techniques, 177. -- Fund - raising strategy, tactics, and tips, 177. -- Paid media, 201. -- The advantages and perils of Earned media, 219. -- Returning to the grassroots, 239 Campañas Estados Unidos Partidos políticos Estados Unidos. Estados Unidos Política y gobierno. Campaign management United States. lcc bk 73545 73545 0 0 lcc 0 0 HU BJB BJB HU 2018-10-25 1 0 P 95.8 P897ca 1996 00000009314 2018-10-25 00:00:00 1 2018-10-25 bk