the strategies, tactics, and art of political campaign management Shea, Daniel M. creator text us Westport, Conn Praeger 1996 monographic eng

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xvi, 265 p. ; 24 cm. Introduction : The contempory campaign craft, 3. -- The importance of a campaign plan, 17. -- The lay of the land : Undestanding the campaign context, 27. -- The campaign context, 27. -- Demographic research : The theory if aggregate inference, 53. -- Prior electoral targeting, 71. -- Opposition research : Let's look at the record, 91. -- Strategic thinking, 121. -- How to become a wise consumer of campaign polling, 121. -- Developing a campaign theme, 147. -- Devising a campaign strategy, 157. -- Voter contact techniques, 177. -- Fund - raising strategy, tactics, and tips, 177. -- Paid media, 201. -- The advantages and perils of Earned media, 219. -- Returning to the grassroots, 239 Daniel M. Shea Includes bibliographical references (p. [253]-259) and index. Campañas Estados Unidos Partidos políticos Estados Unidos Estados Unidos Política y gobierno Campaign management United States P 95.8 P897ca 1996 324.70973 0275954595 060907 20230410130348.0 1795