01820cam a2200337 a 45000010008000000030008000080050017000160070003000330080041000360100017000770200028000940200018001220400023001400410008001630500020001710820015001912450083002062500016002892600050003053000027003554400032003825000064004145040069004785050408005475200301009556500042012566500019012986500039013177000037013568560089013932615378BJBSDDR20240909123736.0ta980514s1999    nju      b    001 0 eng    a   98023331   a080583026X (alk. paper)  a9780805830262  aDLCcDLCdDLCbeng  aeng14aP 96bM489 199900a302.23/06800aMedia management :ba casebook approach /cArdyth Broadrick Sohn ... [et al.].  a2nd edition  aMahwah, N.J. :bL. Erlbaum Associates,c1999.  ax, 383 pages ;c24 cm. 0aLEA's communication series   aRev. ed. of: Media management / Stephen Lacy. 1st ed. 1993.  aIncludes bibliographical references (pages 359-369) and indexes.0 aPreface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Structure of Media Organizations. Technology and the Future. Media Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies:The Case of Profits vs. Public Interest: Clearance at KCMO-TV. The Case of Capital Investment and The Call & Journal.  aUsing case studies of media management, this volume provides exercises including practice in role playing, leadership, communication and decision making with consequences. Students are encouraged to distinguish between arts, activities, actors, meanings, relationships and settings of importance. 0aMass mediaxManagementxCase studies. 4aComunicación 4aMedios de comunicación de masas 1 aSohn, Ardyth Broadrick, d1946- 423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0745/98023331-d.html