02075cam a2200385 a 4500 2615378 BJBSDDR 20240909123736.0 ta 980514s1999 nju b 001 0 eng 98023331 080583026X (alk. paper) 9780805830262 DLC DLC DLC eng eng P 96 M489 1999 302.23/068 Media management : a casebook approach / Ardyth Broadrick Sohn ... [et al.]. 2nd edition Mahwah, N.J. : L. Erlbaum Associates, 1999. x, 383 pages ; 24 cm. LEA's communication series 12682 Rev. ed. of: Media management / Stephen Lacy. 1st ed. 1993. Includes bibliographical references (pages 359-369) and indexes. Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Structure of Media Organizations. Technology and the Future. Media Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies:The Case of Profits vs. Public Interest: Clearance at KCMO-TV. The Case of Capital Investment and The Call & Journal. Using case studies of media management, this volume provides exercises including practice in role playing, leadership, communication and decision making with consequences. Students are encouraged to distinguish between arts, activities, actors, meanings, relationships and settings of importance. Mass media Management Case studies. Comunicación 1955 Medios de comunicación de masas 1578 Sohn, Ardyth Broadrick, 1946- 38360 Publisher description http://www.loc.gov/catdir/enhancements/fy0745/98023331-d.html 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 73649 73649 0 0 lcc 0 0 HU BJB BJB HU 2018-10-25 0 P 96 M489 1999 00000001426 2018-10-25 00:00:00 1 2018-10-25 BK