a casebook approach Sohn, Ardyth Broadrick 1946- text bibliography nju Mahwah, N.J L. Erlbaum Associates 1999 2nd edition monographic eng

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x, 383 pages ; 24 cm. Using case studies of media management, this volume provides exercises including practice in role playing, leadership, communication and decision making with consequences. Students are encouraged to distinguish between arts, activities, actors, meanings, relationships and settings of importance. Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Structure of Media Organizations. Technology and the Future. Media Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies:The Case of Profits vs. Public Interest: Clearance at KCMO-TV. The Case of Capital Investment and The Call & Journal. Ardyth Broadrick Sohn ... [et al.]. Rev. ed. of: Media management / Stephen Lacy. 1st ed. 1993. Includes bibliographical references (pages 359-369) and indexes. Mass media Management Case studies Comunicación Medios de comunicación de masas P 96 M489 1999 302.23/068 080583026X (alk. paper) 9780805830262 98023331 http://www.loc.gov/catdir/enhancements/fy0745/98023331-d.html http://www.loc.gov/catdir/enhancements/fy0745/98023331-d.html DLC 980514 20240909123736.0 2615378 eng