TY  - BOOK
AU  - Sohn,Ardyth Broadrick
TI  - Media management: a casebook approach 
SN  - 080583026X (alk. paper)
AV  - P 96 M489 1999
U1  - 302.23/068 
PY  - 1999///
CY  - Mahwah, N.J.
PB  - L. Erlbaum Associates
KW  - Mass media
KW  - Management
KW  - Case studies
KW  - Comunicación
KW  - Medios de comunicación de masas
N1  - Rev. ed. of: Media management / Stephen Lacy. 1st ed. 1993; Includes bibliographical references (pages 359-369) and indexes; Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Structure of Media Organizations. Technology and the Future. Media Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies:The Case of Profits vs. Public Interest: Clearance at KCMO-TV. The Case of Capital Investment and The Call & Journal
N2  - Using case studies of media management, this volume provides exercises including practice in role playing, leadership, communication and decision making with consequences. Students are encouraged to distinguish between arts, activities, actors, meanings, relationships and settings of importance
UR  - http://www.loc.gov/catdir/enhancements/fy0745/98023331-d.html
ER  -