Media management :  a casebook approach / 
Jan LeBlanc Wicks ... [et al.]. 
 - 3rd edition 
 - Mahwah, NJ :  Lawrence Erlbaum,  2004. 
 - x, 326 pages :  illustrations ;  23 cm. 
 - LEA's communication series  .
<br/><br/>Includes bibliographical references (pages 301-314) and indexes. 
<br/><br/>Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Global Structure of Media Organizations. Technology and the Future. Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies. 
<br/><br/> Looks at the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. This title draws upon the organizational and management research to guide students in the development of their managerial skills. 
<br/><br/><label>ISBN: </label>0805847154 9780805847154 
<br/><br/><label>LCCN: </label>2003040808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management--Case studies.<br/>Medios de comunicación social--Aspectos económicos
<br/><br/><label>LC Class. No.: </label>P 96  / M489 2004 
<br/><br/><label>Dewey Class. No.: </label>302.23/068