01625cam a22003254a 450000100090000000300080000900500170001700700030003400800410003701000170007802000150009502000180011004000230012804100080015104200080015905000200016708200150018724500790020225000160028126000430029730000440034044000320038450400690041650502920048552003060077765000420108365000590112570000240118485600910120813071948BJBSDDR20240926152452.0ta030128s2004    njua     b    001 0 eng    a  2003040808  a0805847154  a9780805847154  aDLCcDLCdDLCbeng  aeng  apcc14aP 96bM489 200400a302.23/06800aMedia management :ba casebook approach /cJan LeBlanc Wicks ... [et al.].  a3rd edition  aMahwah, NJ :bLawrence Erlbaum,c2004.  ax, 326 pages :billustrations ;c23 cm. 0aLEA's communication series   aIncludes bibliographical references (pages 301-314) and indexes.0 aPreface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Global Structure of Media Organizations. Technology and the Future. Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies.  aLooks at the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. This title draws upon the organizational and management research to guide students in the development of their managerial skills. 0aMass mediaxManagementvCase studies. 4aMedios de comunicación socialxAspectos económicos1 aWicks, Jan LeBlanc 423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0709/2003040808-d.html