01882cam a22003734a 4500 13071948 BJBSDDR 20240926152452.0 ta 030128s2004 njua b 001 0 eng 2003040808 0805847154 9780805847154 DLC DLC DLC eng eng pcc P 96 M489 2004 302.23/068 Media management : a casebook approach / Jan LeBlanc Wicks ... [et al.]. 3rd edition Mahwah, NJ : Lawrence Erlbaum, 2004. x, 326 pages : illustrations ; 23 cm. LEA's communication series 12682 Includes bibliographical references (pages 301-314) and indexes. Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Global Structure of Media Organizations. Technology and the Future. Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies. Looks at the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. This title draws upon the organizational and management research to guide students in the development of their managerial skills. Mass media Management Case studies. Medios de comunicación social Aspectos económicos 1960 Wicks, Jan LeBlanc 38359 Publisher description http://www.loc.gov/catdir/enhancements/fy0709/2003040808-d.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 73651 73651 0 0 lcc 0 0 HU BJB BJB HU 2018-10-25 0 P 96 M489 2004 00000014834 2018-10-25 00:00:00 1 2018-10-25 BK