a casebook approach Wicks, Jan LeBlanc text bibliography nju Mahwah, NJ Lawrence Erlbaum 2004 3rd edition monographic eng

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x, 326 pages : illustrations ; 23 cm. Looks at the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. This title draws upon the organizational and management research to guide students in the development of their managerial skills. Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Global Structure of Media Organizations. Technology and the Future. Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies. Jan LeBlanc Wicks ... [et al.]. Includes bibliographical references (pages 301-314) and indexes. Mass media Management Case studies Medios de comunicación social Aspectos económicos P 96 M489 2004 302.23/068 0805847154 9780805847154 2003040808 http://www.loc.gov/catdir/enhancements/fy0709/2003040808-d.html http://www.loc.gov/catdir/enhancements/fy0709/2003040808-d.html DLC 030128 20240926152452.0 13071948 eng