TY  - BOOK
AU  - Wicks,Jan LeBlanc
TI  - Media management: a casebook approach 
SN  - 0805847154
AV  - P 96 M489 2004
U1  - 302.23/068 
PY  - 2004///
CY  - Mahwah, NJ
PB  - Lawrence Erlbaum
KW  - Mass media
KW  - Management
KW  - Case studies
KW  - Medios de comunicación social
KW  - Aspectos económicos
N1  - Includes bibliographical references (pages 301-314) and indexes; Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Global Structure of Media Organizations. Technology and the Future. Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies
N2  - Looks at the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. This title draws upon the organizational and management research to guide students in the development of their managerial skills
UR  - http://www.loc.gov/catdir/enhancements/fy0709/2003040808-d.html
ER  -