01811cam a2200313 a 4500003000800000005001700008007000300025008004100028020003900069020004200108040001800150041000800168050002100176082001100197100002100208245003900229260004800268300003500316504005100351505062500402650002001027650003501047650005801082650003501140650003901175856008901214856009001303856010401393BJBSDDR20230410130355.0ta970725s1998    caua     b    001 0 eng    a0761909265 (pbk. : acidfree paper)  a9780761909262 (pbk. : acidfree paper)  aDLCcDLCbspa  aeng14aP 96bP869m 199800a302.231 aPotter, W. James10aMedia literacy /cW. James Potter.  aThousand Oaks :bSage Publications,cc1998.  axxxi, 406 p. :bill. ;c24 cm.  aIncludes bibliographical references and index.0 aINTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? --  Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy. 0aMedia literacy. 4aAlfabetización informacional 4aTecnologías de la información y la comunicación 4aAlfabetización tecnológica 4aMedios de comunicación de masas 423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0656/97033726-d.html413Table of contents onlyuhttp://www.loc.gov/catdir/enhancements/fy0656/97033726-t.html423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0734/97033726-b.html