02092cam a2200361 a 4500 73662 73662 BJBSDDR 20230410130355.0 ta 970725s1998 caua b 001 0 eng 0761909265 (pbk. : acidfree paper) 9780761909262 (pbk. : acidfree paper) DLC DLC spa eng P 96 P869m 1998 302.23 Potter, W. James Media literacy / W. James Potter. Thousand Oaks : Sage Publications, c1998. xxxi, 406 p. : ill. ; 24 cm. Includes bibliographical references and index. INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy. Media literacy. Alfabetización informacional 3612 Tecnologías de la información y la comunicación 1572 Alfabetización tecnológica 19446 Medios de comunicación de masas 1587 Publisher description http://www.loc.gov/catdir/enhancements/fy0656/97033726-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0656/97033726-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/97033726-b.html 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 0 0 0 0 HU BJB BJB HU 2018-10-25 0 P 96 P869m 1998 00000003282 2018-10-25 00:00:00 1 2018-10-25 BK