Potter, W. James creator text bibliography cau Thousand Oaks Sage Publications c1998 1998 monographic eng

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xxxi, 406 p. : ill. ; 24 cm. INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy. W. James Potter. Includes bibliographical references and index. Media literacy Alfabetización informacional Tecnologías de la información y la comunicación Alfabetización tecnológica Medios de comunicación de masas P 96 P869m 1998 302.23 0761909265 (pbk. : acidfree paper) 9780761909262 (pbk. : acidfree paper) http://www.loc.gov/catdir/enhancements/fy0656/97033726-d.html http://www.loc.gov/catdir/enhancements/fy0656/97033726-t.html http://www.loc.gov/catdir/enhancements/fy0734/97033726-b.html http://www.loc.gov/catdir/enhancements/fy0656/97033726-d.html http://www.loc.gov/catdir/enhancements/fy0656/97033726-t.html http://www.loc.gov/catdir/enhancements/fy0734/97033726-b.html DLC 970725 20230410130355.0 spa