TY  - BOOK
AU  - Potter,W.James
TI  - Media literacy
SN  - 0761909265 (pbk. : acidfree paper)
AV  - P 96 P869m 1998
U1  - 302.23 
PY  - 1998///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Media literacy
KW  - AlfabetizaciÃ³n informacional
KW  - TecnologÃ­as de la informaciÃ³n y la comunicaciÃ³n
KW  - AlfabetizaciÃ³n tecnolÃ³gica
KW  - Medios de comunicaciÃ³n de masas
N1  - Includes bibliographical references and index; INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? --  Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy
UR  - http://www.loc.gov/catdir/enhancements/fy0656/97033726-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/97033726-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0734/97033726-b.html
ER  -