02076cam a2200361 a 4500999001700000003000800017005001700025007000300042008004100045020003900086020004200125040001800167041000800185050002100193082001100214100002100225245003900246260004800285300003500333504005100368505062500419650002001044650004101064650006401105650004201169650004501211856008901256856009001345856010401435906004501539942001201584952011801596  c73662d73662BJBSDDR20230410130355.0ta970725s1998    caua     b    001 0 eng    a0761909265 (pbk. : acidfree paper)  a9780761909262 (pbk. : acidfree paper)  aDLCcDLCbspa  aeng14aP 96bP869m 199800a302.231 aPotter, W. James10aMedia literacy /cW. James Potter.  aThousand Oaks :bSage Publications,cc1998.  axxxi, 406 p. :bill. ;c24 cm.  aIncludes bibliographical references and index.0 aINTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? --  Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy. 0aMedia literacy. 4aAlfabetización informacional93612 4aTecnologías de la información y la comunicación91572 4aAlfabetización tecnológica919446 4aMedios de comunicación de masas 91587423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0656/97033726-d.html413Table of contents onlyuhttp://www.loc.gov/catdir/enhancements/fy0656/97033726-t.html423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0734/97033726-b.html  a7bcbccorignewd1eocipf19gy-gencatlg  2lcccBK  001040708HUaBJBbBJBcHUd2018-10-25l0oP 96 P869m 1998p00000003282r2018-10-25 00:00:00t1w2018-10-25yBK