@book{73718,
	author = {Albarran, Alan B.},
	title = {Handbook of media management and economics /},
	publisher = {L. Erlbaum Associates,},
	year = {2006.},
	address = {Mahwah, N.J. :},
	url = {http://www.loc.gov/catdir/toc/ecip0511/2005011722.html}
}