@book{73743,
	author = {Alexander, Alison },
	title = {Media economics :},
	publisher = {Lawrence Erlbaum,},
	year = {c2004.},
	address = {Mahwah, N.J. :},
	edition = {3rd edition},
	url = {http://www.loc.gov/catdir/enhancements/fy0709/2003045401-d.html}
}