Media economics :  theory and practice / 
edited by Alison Alexander ... [et al.]. 
 - 3rd edition 
 - Mahwah, N.J. :  Lawrence Erlbaum,  c2004. 
 - ix, 301 pages :  illustrations ;  23 cm. 
 - LEA's communication series  .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>An introduction to media economics theory and practice<br/>Economics and media regulation<br/>Structure and change : a communications industry overview<br/>The economics of international media<br/>The economics of the daily newspaper industry<br/>The economics of books and magazines<br/>The broadcast television networks<br/>The economics of the cable industry<br/>The economics of Hollywood : money and media<br/>The economics of the contemporary radio industry<br/>The economics of the recording industry<br/>The economics of the advertising industry<br/>The economics of online media 
<br/><br/> Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses 
<br/><br/><label>ISBN: </label>0805845801 (pbk. : alk. paper) 9780805845808 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2003045401 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.<br/>Medios de comunicación social--Aspectos económicos
<br/><br/><label>LC Class. No.: </label>P 96  / M489e 2004 
<br/><br/><label>Dewey Class. No.: </label>338.4/730223